Industry news
What is the cloud and how can it work for you and your business?
Cloud computing lets individuals and businesses store and process data through services that can be reached from a browser, anytime and from many devices.
Google Docs is one familiar example. Documents are stored online, and people with the correct permissions can access them in real time. If one device is lost, the documents can still be reached from another connected device.
How cloud computing can help a business
The speed of business continues to increase. Companies need tools that help employees stay productive, connect with clients and reach company information from wherever they are working.
Higher productivity
Employees can access software and data while travelling or working remotely, complete tasks in real time and reduce duplicated data entry.
Increased win rates
Real-time customer information helps teams respond to prospects, understand their needs and close opportunities more quickly.
Better customer service
Fast access to current information supports more responsive and personalized service.
Improved security
Keeping less sensitive data on individual devices can reduce the impact of a lost or stolen laptop.
There you have it: “To cloud or not to cloud” is the proverbial question.
Jai Cole, CEM — Plum Communications Inc.