Lead
Start with the opportunity you already have.
Untapped revenue may already exist within your lead database. PlumCom helps identify the contacts worth a closer look.
Lead. Qualify. Convert.
Your next customer may already be in your database.
PlumCom identifies genuine interest, qualifies leads through professional conversations, and delivers sales-ready prospects to your team.
Our Story
Relationships Build Business
PlumCom was founded in 1984 on a belief that has remained constant: business is built through people, relationships and meaningful conversations.
Our story began inside the exhibition industry. We produced and managed major expositions at some of Toronto’s largest convention centres, working across every part of the business - from exhibition sales and sponsorship to conference programming, operations and financial management.
That hands-on experience taught us how opportunities are created, how relationships are developed and how a thoughtful conversation can move business forward. Over the years, we worked closely with organizers, exhibitors, sponsors and industry partners, building relationships that often continued from one event to the next.
PlumCom’s role has evolved, but that experience continues to guide our work today. We now apply what we have learned to help organizations recognize overlooked opportunities and turn them into meaningful sales conversations.
The work has changed. The value of experience - and the importance of relationships - has not.
Meet the founders and read the full storyWhere Our Approach Begins
The issue is not always a shortage of leads.
Organizations invest significant time and resources attracting exhibitors and sponsors. Yet many contacts receive little meaningful follow-up. Others request information and are never contacted again. Many existing leads simply sit untouched, with no one determining whether they represent untapped revenue. The result? Missed opportunities and revenue left on the table.
The real challenge isn’t generating more leads — it’s identifying which existing leads deserve a meaningful conversation.
A focused approach
Uncovering genuine sales opportunities.
Qualify
Identify genuine sales opportunities.
Professional outreach uncovers genuine interest, buying intent, decision involvement, timing and the next best step, so your sales team receives qualified opportunities.
Convert
Give your sales team a stronger handoff.
PlumCom delivers sales-ready prospects with context. Your team keeps ownership of the relationship and closes the sale.
The PlumCom Difference
Why Clients Call PlumCom
- ExperienceBuilt through producing and managing expositions across sales, sponsorship, programming and operations.
- Practical JudgmentKnowing where to focus and which contacts deserve a conversation.
- FlexibilitySupport shaped around each show and its immediate sales needs.
- Focused SupportAttention directed toward the opportunities most likely to move forward.
- Personal AttentionEvery conversation is handled thoughtfully and professionally.
Services
Turn existing contacts into meaningful sales conversations.
Exposition and association sales teams are managing renewals, pursuing new business and building relationships.
At the same time, hundreds of leads from previous inquiries, acquired lists, research, past prospecting and other sources may never have been pursued. These prospective exhibitors and sponsors need to be reviewed for continued relevance, contacted and assessed to determine whether a genuine sales opportunity exists.
How PlumCom Helps
01Identify the Opportunity
PlumCom reviews existing contacts and uncovers prospects that may have been overlooked, inactive or not fully explored.
02Understand the Potential
Through direct, professional conversations, PlumCom determines genuine interest, business need, timing, decision involvement and buying potential.
03Deliver a Stronger Handoff
Qualified opportunities are passed to your sales team with the conversation history, buying indicators and recommended next steps needed to move the sale forward.
OPTIONALExhibitor and sponsor prospecting
Identify and qualify new exhibitor prospects that fit your event and add high-potential opportunities to your sales pipeline.
Testimonials · Listen to what our customers are saying
Trusted across the event industry.
Clients and colleagues, in their own words.
“I’ve worked with PlumCom on various projects, from show management and attendance marketing to database clean-up and telemarketing. Bruce and Jai bring different skill sets to the table, putting PlumCom in an enviable position, truly being flexible and valuable to a wide array of clients.”
President — Newcom Media Inc.
“Jai served as a CEM faculty trainer for IAEE’s Certified in Exhibition Management Learning Program online courses since 2009. She facilitates courses of up to 40 students in exhibitions and events management and event marketing. I love working with Jai because she is so enthusiastic about the industry and about helping her students learn. She goes above and beyond in giving guidance to her students. I would recommend Jai as a trainer — she is a great benefit to the industry.”
Senior CEM Program Manager — International Association of Exhibitions and Events (IAEE)
Read more testimonials
“I have had the great pleasure of working with Jai and Bruce and their services from PlumCom. They are trade show and industry veterans with extensive experience in all aspects of show management. In particular, I have always been impressed and inspired by their commitment to serve their clients with the highest level of customer service, along with an unmatched dedication to ensuring their success and satisfaction with the events within their stewardship. Jai and Bruce also excel in business development and can be counted on to prospect for, qualify and effectively attract new customers. They are warm and sincere and their knowledge is vast. In short, Jai and Bruce at PlumCom are consummate professionals and ideal colleagues — the epitome of what it takes to be a professional in this industry.”
“I have known Jai and Bruce Cole for more than 20 years and have had the pleasure to work for and with them on many occasions. Their vast knowledge of the industry is what sets them apart. They understand and can deliver throughout the complete show cycle. Pick up the phone and give them a call — you won’t be disappointed.”
“PlumCom was BBW’s first paying client in 1992. Right from the beginning, we became their supplier of choice. We worked closely together to ensure the front-line operations. Bruce and Jai Cole are very passionate about their business and the industry they work in. They view working with industry suppliers as a partnership. The decades of industry experience under their belt have given them unique insight into what works.”
“Jai is a highly skilled professional whose dedication and focus make her a standout in the events and exposition industry. Her expertise in outbound selling and event management ensures seamless execution and outstanding results every time.”
“Jai is an exhibition professional who is also knowledgeable on all aspects of the business. Her sales and marketing skills are strong, as is her operations expertise. She is entrepreneurial and creative in finding solutions to challenges. Jai is results-oriented yet handles all the details required to create a successful event. She is a team player who works well with a wide variety of people.”
“I have worked with Jai for several years through our affiliation as colleagues in the Canadian Association of Exposition Management. Jai has a remarkable passion for exhibitions and event management, and she always ensures that she tackles every challenge with 100% drive. She is an outstanding professional that I would recommend without hesitation.”
“Jai is one of the most efficient exhibition managers I’ve ever met. A true professional.”
“It is always a pleasure to work with Jai and Bruce. Their work is done very professionally — with great attention to detail, on time and on budget!”
Insights
Ideas worth thinking about.
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Read MoreThe Power of Patience in the Workplace
Why patience creates better conversations, stronger relationships and better decisions.
Read MoreContact
Let’s Talk
Where can we help strengthen sales and uncover new revenue opportunities?