01Lead qualification
Through meaningful conversations, PlumCom identifies current interest, timing, business need and buying potential.
Lead → Qualify → Convert · For exhibition & event organizers
Your next exhibitor may already be in your database.
PlumCom works through your existing exhibitor, sponsor and attendee contacts to uncover genuine interest, timing and buying potential — and delivers sales-ready prospects to your team.
LeadQualifyConvert
Relationship-led outreach that protects your brand, uncovers genuine interest and gives your sales team qualified opportunities with clear next steps.
The core service
Turn existing contacts into meaningful sales conversations.
02Relationship outreach
Every conversation reflects your organization’s reputation. PlumCom conducts professional, relationship-based outreach that builds trust while uncovering qualified opportunities.
03Sales-ready handoff
Qualified prospects are delivered with conversation history, buying indicators and recommended next steps, so your sales team can focus on closing business.
OPTIONALExhibitor and sponsor prospecting
Identify and qualify new exhibitor prospects that fit your event and add high-potential opportunities to your sales pipeline.
The experience behind it
Full event-services background.
Five areas of expertise, drawn from four decades of producing exhibitions and events. Every engagement is shaped around your goals, your team and your sales process.
Event development
- Full turn-key event from concept to completion
- Financial and administrative services
- Revenue generation and business development
- Critical-path planning
- Market forecasting and trends
- Conference content and calls for papers
- Speaker and keynote acquisition
- Guest-list planning
- Surveys and post-show SWOT analysis
Operations and logistics
- Supplier RFPs and negotiations
- Supplier relationship management
- Exhibitor manual development
- Venue and housing selection
- Site inspection
- Insurance coordination
- Floor-plan development and management
- Crisis, liability, health and safety coordination
- Registration administration
- Staffing and green-event practices
Sales
- Sales research
- Lead generation and prospect-list development
- Key-stakeholder mapping
- CRM management services
- Sales training
Marketing
- Website development
- Branding across all media
- Social-media and engagement strategies
- Marketing collateral for every constituent
- Newsletters and blogs
- Retargeting
- Search-engine optimization
Public relations
- Media-list compilation
- Press releases
- Media acquisition
- On-site media management
- Media follow-up
Lead → Qualify → Convert